May, 2015

I managed the updating and replacement of 165 articles for the petco.com Resource Center. These articles covered a wide range of pet types and topics from Behavior & Training to Home & Habitat. An outsourced agency provided meta data and copy optimization services for the articles. I reviewed the proposed changes and accepted them or provided feedback to the agency. I also consulted with in-house experts to ensure pet care recommendations were both on-brand and up to date with current animal care standards.