I am an experienced e-commerce and digital marketing writer. My work is driven by hard metrics and creative aesthetics. I have supported both agency and private brand teams. With my adaptive writing style, I deliver consistently on-brand copy for a variety of stakeholders and projects.
I'm currently working full-time remote while traveling the U.S. in a 40-foot RV.
Work Experience
Copywriter Consultant
4/20 – present
Microsoft Brand Content Studio Cloud + Enterprise, Accenture Interactive
- Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media
- Help ensure engaging and customer-focused experiences through qualitative user testing
- Juggle multiple quick-turnaround projects at once under tight deadlines
Copywriter Consultant
2/19 – 4/20
Microsoft Brand Content Studio Cloud + Enterprise, Projectline Services
Writer & Content Creator
9/17 – 5/20
Thunder Goose Creative, LLC
- Licensed freelance contractor for writing, online content and digital marketing services
Contract Site Editor
1/18 – 10/18
Bing Ads Digital Marketing, Microsoft via MAQ Software
- Wrote and edited new and legacy content for style, brand voice and SEO
- Developed copy for sitewide marketing placements and solutions pages
- Audited site for content to ensure accurate and on-brand information
- Completed publishing QA of new solutions pages and Insights
E-commerce Copywriter
8/12 – 12/15
Petco Animal Supplies, Inc.
- Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products
- Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides
- Developed online video scripts and tutorials for Repeat Delivery service
- Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products
- Coordinated with outsourced development team on 2015 online platform replacement focusing on metadata, user experience (UX) and articles
GRE Preparation Instructor
1/15 – 3/15
University of San Diego
- Taught a 10 week, 42-hour course covering test-specific strategies
- Assessed individual students’ strengths and weaknesses around specific question types and formats
- Administered and reviewed practice tests and in-class exercises
SEO Copywriter
7/10 – 3/12
Flank Marketing LLC
- Wrote and edited web copy, marketing copy and communications for client and proprietary websites
- Tailored content for a variety of industries, including online coupons, retail, and hospitality properties
- Optimized pages, articles and off-site content to implement SEO strategies
Legal Secretary
5/09 - 8/09, 12/09 - 1/10
Hugo Parker, LLP
- Prepared documents for attorney signature and court filing
- Supported trial attorneys, associates and paralegals
- Researched cases for attorneys representing a national client base in federal and state trial courts
Senior Tutor
2/08 – 5/10
University of San Diego Writing Center
- Proofread and edited student papers to provide feedback on strengths and weaknesses
- Developed handouts on all aspects of writing for use by students and tutors
- Interviewed, selected and supervised 25-35 undergraduate tutors
Volunteer Experience
Volunteer
7/16 – 8/19
Woodland Park Zoo
- Zoo ambassador providing guest services
- Mentor for new volunteers
Volunteer
5/12 – 7/12
Girl Scouts San Diego
- IMAGINE Your STEM Future series leader
- Led approximately 30 middle school campers to:
- Take on engaging experiments like extracting DNA from a banana
- Learn about and meet female scientist role models while exploring STEM careers
Guest Speaker
3/12 – 4/15
University of San Diego
- Panelist for Careers in Communication and Media (4/2/19)
- Panelist for "Careers in Writing" at the Passion to Profession: Career Exploration event (4/18/15)
- Addressed current Writing Center tutors on the value of writing skills in the working world (3/29/12)
Volunteer
6/17 – 10/17
SVP Fast Pitch
- Copywriter and editor for digital marketing and print materials supporting the SVP Fast Pitch Final Showdown, a social innovation competition
Education
Bachelor of Arts – English
2010
University of San Diego
- Minor in International Relations
- Honors Program graduate with capstone thesis “Carroll’s Alice Books and Developing the Literary Child”
- United Kingdom Study abroad program: Blackfriars Hall Scholar, University of Oxford; St. Clare’s International College, Oxford
Certificate in Popular Fiction Writing
5/17
University of Washington – Professional & Continuing Education
- Year-long continuing education certificate program honing popular fiction writing skills