About Me

Analise Zocher

I am an experienced e-commerce and digital marketing writer. My work is driven by hard metrics and creative aesthetics. I have supported both agency and private brand teams. With my adaptive writing style, I deliver consistently on-brand copy for a variety of stakeholders and projects.

I'm currently working full-time remote while traveling the U.S. in a 40-foot RV

Work Experience
Thunder Goose Creative, LLC
Writer & Content Creator9/17 – 5/20
  • Licensed freelance contractor for writing, online content and digital marketing services
Bing Ads Digital Marketing, Microsoft via MAQ Software
Contract Site Editor1/18 – 10/18
  • Wrote and edited new and legacy content for style, brand voice and SEO
  • Developed copy for sitewide marketing placements and solutions pages
  • Audited site for content to ensure accurate and on-brand information
  • Completed publishing QA of new solutions pages and Insights
Petco Animal Supplies, Inc.
E-commerce Copywriter8/12 – 12/15
  • Primary copywriter, brand voice authority and content editor for petco.com, an online channel with over 20,000 products
  • Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides
  • Developed online video scripts and tutorials for Repeat Delivery service
  • Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products
  • Coordinated with outsourced development team on 2015 online platform replacement focusing on metadata, user experience (UX) and articles
University of San Diego
GRE Preparation Instructor1/15 – 3/15
  • Taught a 10 week, 42-hour course covering test-specific strategies
  • Assessed individual students’ strengths and weaknesses around specific question types and formats
  • Administered and reviewed practice tests and in-class exercises
Flank Marketing LLC
SEO Copywriter7/10 – 3/12
  • Wrote and edited web copy, marketing copy and communications for client and proprietary websites
  • Tailored content for a variety of industries, including online coupons, retail, and hospitality properties
  • Optimized pages, articles and off-site content to implement SEO strategies
Hugo Parker, LLP
Legal Secretary5/09 - 8/09, 12/09 - 1/10
  • Prepared documents for attorney signature and court filing
  • Supported trial attorneys, associates and paralegals
  • Researched cases for attorneys representing a national client base in federal and state trial courts
University of San Diego Writing Center
Senior Tutor2/08 – 5/10
  • Proofread and edited student papers to provide feedback on strengths and weaknesses
  • Developed handouts on all aspects of writing for use by students and tutors
  • Interviewed, selected and supervised 25-35 undergraduate tutors
Volunteer Experience
Woodland Park Zoo
Volunteer7/16 – 8/19
  • Zoo ambassador providing guest services
  • Mentor for new volunteers
Girl Scouts San Diego
Volunteer5/12 – 7/12
  • IMAGINE Your STEM Future series leader
  • Led approximately 30 middle school campers to:
    • Take on engaging experiments like extracting DNA from a banana
    • Learn about and meet female scientist role models while exploring STEM careers
University of San Diego
Guest Speaker3/12 – 4/15
  • Panelist for Careers in Communication and Media (4/2/19)
  • Panelist for "Careers in Writing" at the Passion to Profession: Career Exploration event (4/18/15)
  • Addressed current Writing Center tutors on the value of writing skills in the working world (3/29/12)
SVP Fast Pitch
Volunteer6/17 – 10/17
  • Copywriter and editor for digital marketing and print materials supporting the SVP Fast Pitch Final Showdown, a social innovation competition
University of San Diego
Bachelor of Arts – English2010
  • Minor in International Relations
  • Honors Program graduate with capstone thesis “Carroll’s Alice Books and Developing the Literary Child”
  • United Kingdom Study abroad program: Blackfriars Hall Scholar, University of Oxford; St. Clare’s International College, Oxford
University of Washington – Professional & Continuing Education
Certificate in Popular Fiction Writing5/17
  • Year-long continuing education certificate program honing popular fiction writing skills
Microsoft Brand Content Studio Cloud + Enterprise, Accenture Interactive
Copywriter Consultant4/20 – present
  • Support integrated marketing for Microsoft Azure with copywriting across web, email, and social media
  • Help ensure engaging and customer-focused experiences through qualitative user testing
  • Juggle multiple quick-turnaround projects at once under tight deadlines
Microsoft Brand Content Studio Cloud + Enterprise, Projectline Services
Copywriter Consultant2/19 – 4/20