In spring 2018, Microsoft announced an innovative way to target and reach customers: the Microsoft Audience Network. Microsoft Audience Ads served through the Microsoft Audience Network reach customers through brand-safe Microsoft properties including MSN and Outlook. The native advertising format connects advertisers to customers using the proprietary Microsoft Graph and exclusive LinkedIn user data. To coincide with the announcement, I developed featured solutions page content for the Bing Ads website. This process involved adapting partner-facing material for a customer audience on two pages: one for the platform and one for the ad type. I collaborated with a wide variety of stakeholders to craft cohesive marketing messages in time for the announcement.
See the Microsoft Audience Network overview page.
See the about Microsoft Audience Ads page.