Microsoft (consultant)

Program manager, Brand Strategy

Consulted through Simplicity Consulting

Temporary contract covering parental leave:

• Support the Commercial Naming Program by managing intake and triage to ensure SLA compliance and high-quality experience for the program manager, agency partners, and stakeholders.
• Provide operational support for strategic projects and the portfolio mapping initiative.

Microsoft (consultant)

Program manager, Copy Studio

Consulted through Simplicity Consulting

Uncovering insights to inform actions:

• Managed end-to-end copy testing program operations, ensuring consistency, efficiency, and clarity for testers and stakeholders.
• Governed work for 13-16 writers and editors who completed tests with aggressive SLAs while adhering to best-practice research standards.
• Quickly uncovered content insights from key customer audiences through qualitative testing on third-party testing platforms so content teams could make data-driven decisions about content strategy and execution.
• Administered a budget of $137,000 in platform credits and forecasted mid-year and end-of-year purchases.
• Coordinated cross-functional workstreams with writers, designers, product marketing managers, content strategists, and the testing platform.
• Developed and strengthened stakeholder relationships to drive clarity in requests, identify blockers, and ensure delivery of high-quality results.
• Facilitated continuous readiness and self-service workflows with robust documentation, briefs, templates, and training materials.
• Onboarded new writers and editors to the test program with training and hands-on support.
• Evangelized the testing program with monthly reporting, quarterly meetings, executive presentations, and case studies of high-impact tests.

Microsoft (consultant)

Senior Copywriter, Copy Studio

Consulted through Simplicity Consulting, Accenture, and Projectline

Driving engagement by turning technology concepts into accessible benefits:

• Supported integrated marketing for B2B brands, including Azure, Microsoft Security, and Microsoft 365.
• Regularly prioritized multiple projects at once under tight deadlines.
• Engaged with cross-functional workstreams, partnering with product experts, designers, executives, and analysts—including Forrester, Gartner, and IDC—to deliver high-quality copy.
• Conducted qualitative copy testing research that informed best practices.
• Edited agency deliverables to ensure alignment with the Microsoft Style Guide and brand voice.
• Drove awareness and adoption of cloud business apps by researching and writing customer-facing content, including product pages, nurture emails, registration pages, flagship event promotional materials, and long-form SEO articles.

Microsoft (consultant)

Content Editor, Bing Ads Digital Marketing

Consulted through MAQ Software

• Wrote and edited content for style, brand voice, and SEO.
• Developed copy for sitewide marketing placements and solutions pages.
• Audited site to ensure accurate and on-brand information.
• Completed publishing QA, including web accessibility review, of new solutions pages and insights.

PETCO Animal Supplies, Inc.

E-Commerce Copywriter

• Primary copywriter, brand voice authority, and content editor for petco.com, an online channel with over 20,000 products.
• Wrote, edited and optimized petco.com marketing copy, product descriptions, articles and product guides.
• Developed online video scripts and tutorials for Repeat Delivery service.
• Recommended copy guidelines to maintain state and federal regulation compliance for pesticide products.
• Coordinated with outsourced development team on online platform replacement focusing on metadata, user experience (UX) and articles.

University of San Diego

GRE Preparation Instructor

• Taught a 10-week, 42-hour course covering test-specific strategies.
• Assessed individual students’ strengths and weaknesses around specific question types and formats.
• Administered and reviewed practice tests and in-class exercises.

Flank Marketing LLC

SEO Copywriter

• Wrote and edited web copy, marketing copy and communications for a variety of brands.
• Tailored content for a variety of industries, including online coupons, retail, and hospitality properties.
• Optimized pages, articles and off-site content to implement SEO strategies.